This explains EXACTLY why acquiring BB2 Live and 15mm registered users is a HUGE acquisition that can be worth $100mm +++ IMO
MXMI has strategically embedded themselves in niche markets so that their sites can harvest user information for advertising analytics. Once these measurements and statistics have been computed, MXMI can show advertisers what their users are most interested in. Being given this information, advertisers are more likely to continue advertising and may even increase their bids for increased advertising impressions.