They won't sell 500 caskets of that design in a year, if they do somehow, most of them will be on consignment to the funeral home, which means no money until sold LOL
"what will people say when the 1st 500 caskets have sold?"
I don't believe Matthews will buy that many, and if they did I don't see how they would ever dump that many in the marketplace. And I don't think they are concerned about a "binding" LOU. There just isn't any proof people are interested in personalized caskets. That has been proved for 5 years. I don't see it changing, even if Matthews is an "industry leader." What has Matthews said about this? Nothing.