first of all. How do you know it wasn't the stores who said give us a few more days we need to make some room of the shelf. You make the absurd and gross assumptions and another thing is no I have seen very few distributors not do well with this kind of product because it is unique. There are a few office supply furniture companies who do this kind of easy to assemble stuff and they are all booming. Don't knock a business and industry you don't know and quit making these gross assumptions like you are some expert.
Mostly wrong again. As someone who has experience conducting and working with focus groups and test audiences, I assure you that companies can get a rough idea. Whether they are selling a product, an idea, or a philosophy, the principles and methods are the same. Though JD/expo certainly did not do this, maybe Moving Ideas did--and very poorly, it can be done.