If they are already PR'ing about the website, and they have been since April, then the website needs to be the real site.
DiBiase made it seem like it was the real site when he released that PR on July 22 that did nothing but brag about an Alexa rating of 35,000 (it is now 70,000). When the CC's touted their little tweaks and uploads of crummy videos by the bogus "EMI" and "Warners" user, they didn't say it was only a mock-up site.
No, guys, that is the site. What you see is what you get. And what you don't see (traffic, memberships, revenue) is what you don't get.