Replies to post #97119 on Winning Brands Corporation (WNBD)

[User-65225]

WNBD is pretty much past the infomercial stage... This is how some products START, they usually dont go this route halfway. It steps on the toes of the retailers and distributors that you worked so hard to gain the trust of, cause you are selling around them and not helping them sell, like WNBD is doing with their cobranded commercials... WNBD can accomplish the same with commercials, strategic branding/positioning, etc. Which is how most products build their market

I'm a big believes in "niche" targeting. Like WNBD is doing with the paint/wine/etc industries... There is minimal competition in the paint isle for green cleaners and painting is the #1 home improvement. If they can get people to buy a bottle with the purchase of their paint, theres a good chance they will use it for some other task one day and be hooked.

Imagine doing a cobranding deal with a company like Behr Paint... Like adding an INSTANT .50 off coupon on every can of paint being sold in Home Depot = $$$$$$... This would be just as good as a hit infomercial IMO.

PS: IMO infomercials have had their day, they're not like the use to be... Most infomercials fail