Gotta be agile and ready to pounce on the GABA bandwagon quickly. This could develop like Red Bull and Monster. We must get in quickly, and hit with all cylinders.
I'm torn between spreading our manpower too thin. I am infatuated with the KR beer right now, and want ZERO attention taken off it, thank gawd they run with co-packers, as it is the only way the company will be agile enuff to capatilize on these unique opps. Don't always have to be first to a market, but better be pretty close behind.