Title: Mobile Advertising - Moving to the Strategic Level Description: Mobile advertising spend has mainly been tactical so far, with brands testing the water but wary of firm commitment. 2009 looks to be the year where spend becomes strategic. This innovative session will examine the hurdles the industry faces regarding privacy and permission, metrics and measurement and integrating new technologies into the mobile portfolio. Views from operators, agencies, publishers and brands will give attendees an unrivalled insight into the mobile advertising industry today.
Session Lineup: Moderator: Patrick Parodi, CMO, Amobee
Expert keynote: Mobile Advertising - An operator's vision for the future
Joint presentation: Making the link between consumer attitudes and activities - the science of measurement
- Jesse Goranson, SVP Mobile Media, Nielsen - Paul Goode, Senior Vice President, Joint Industry & Census Solutions, Comscore
Panel Moderator: Paran Johar, CMO, Jumptap
Panel: Brand discussion - crossing the chasm to strategic spend
- Cenk Serdar, Chief VAS Management Officer, Turkcell - Timo Ahopelto, Head Business Strategy and Advertising Solutions, Blyk - Antonio de la Rosa Breva, Consume & Online Marketing, Microsoft - Valerie Itey, Mobile Marketing Director, UM Digital
Panel Moderator: Jim Cook, Editor MobiAD News
Panel: What does a successful mobile campaign look like? - Marc Mielau, Innovation Manager - Mobile Marketing, BMW - Peter Sells, Head Mobile Development, BHH - Dan Rosen, Head, Mobile, AKQA
Moderator: Patrick Parodi, CMO, Amobee
Panel: The new enablers - Iain McCready, CEO, Neomedia - Thor Johnson, SVP Media Markets, Gypsii - Colm Healy, VP and GM of Xiam Technologies, Qualcomm - Ross Fielding, Executive Director, Telstra - Chris Wade, Exec Chairman, Mobile Acuity
Networking and Demonstration Session include;
- Amobee - Neomedia - Mobile Acuity - Gypsii
Event Category: Mobile Advertising - Moving to the Strategic Level
Session Type: Conference Session
Keyword: Advertising; Branding; Measurement and Metrics
Duration: 4 hours
Speaker(s): Timo Ahopelto, Blyk; Jon Carney, Marvellous; Jim Cook, MobiAD News; James Davies, News International; Ross Fielding, Telstra; Paul Goode, ComScore, Inc; Jesse Goranson, Nielsen Mobile; Colm Healy, Qualcomm; Jeff Herrman, Nielsen; Valerie Itey, UM Digital; Paran Johar, JumpTap; Thor Johnson, GyPSii; Iain McCready, NeoMedia Technologies; Marc Mielau, BMW; Patrick Parodi, Amobee; Dan Rosen, AKQA; Peter Sells, BBH