It will be interesting to see how the advertising increases. Like Dr. T said, if every mother or caretaker knew about the Thermofocus, they would all want one for their family.
What interests me to is all the other child safety products in the pipeline. I looked under a UK retail website that sells Tecnimed baby safety products and they manufacture some other baby safety stuff that is bundled for sale. I would also expect to see a bundle of several products in one package coming from ASFX. Isn't that what they were working on with Costco?