History of a Mom and Pop Pinkie company .... Go public, get a bunch of investors excited about your future and the need to get in on the ground floor... Put out a little financial information (avoid too many details) initially to get investors even more excited. The message board folks can be counted on to get others excited. Keep comments "off the record" to the general public, use phone conversations and emails to show how great this biz is gonna be. Be sure to mention "up-listing" in the future. As the pps rises, use shares to buy equipment, increase production, get a new office. Gag the TA but tell the investors you don't know why a bunch of shares keep appearing after the close and that you use shares responsibly.
Keep all financial info quiet....tell the investors secrecy is necessary so they big boys won't know what the company really has until the time is ripe...drop names of big companies in the same biz. If able to increase revenues, give Mom and Pop bigger salaries and/or bonuses....avoid showing this in any financial filings....SEC doesn't care. Pretty soon the only investors left are the ones easiest to fool....
Mom and Pop continue to enjoy the fruits of their labors and the influx of free money....hey, they did all the hard work, right!!!! And the SEC doesn't mind...they put out all kinds of warnings to investors about Pinkies, but few listen....
Cash is King until further notice!!!
My comments on companies are usually my opinion of long term success (years). The PPS may go up or down greatly in the meantime depending on the number of greedy suckers with money.