People all over the world utilize YouTube to draw attention to themselves or some cause and sometimes even get national or iternational attention if it becomes popular enough. This attracts viewers which attracts advertisers which means big bucks.
The forum provided in SL will specifically target people and organizations that can make it happen for the participants that get chosen. For the small cost of an entry fee the participants can audition for a much wider audience of professional agents than the America Idol contestants who must beat huge odds just to get in front of judges who are there for entertainment purposes only with contestant participants nothing more than sideshows for the circus.
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