CTIA Mobile Barcodes Panel Jonathan Bulkeley Scanbuy by: Bena Roberts Sunday, April 6th, 2008
"By request and because I wanted to (!) I attended the mobile barcodes session at CTIA. I discovered some new companies and I listened with great interest to Jonathan Bulkeley CEO at Scanbuy.
Out of all the presentations one thing that Jonathan said, stood out in my mind, very clearly.
He said, “Scanbuy would announce up to ten new deployments in 2008”. He also said a great deal more, but after that comment which came early on in the presentation – my mind started going crazy.
I realised that whatever, you or I or he or she thinks of mobile standardisation – mobile operators clearly want a proprietary solution. This shouldn’t have been a surprise as mobile operators pride themselves on exclusivity and tally having a niche service as a reason why consumers should stay loyal.
This might not be playing cricket with those of us that want to see standardisation – but never the less – it’s a fact.
Scanbuy is serving a need and making money from it. Mobile operators don’t care about patent wars. They should, but they don’t. Mobile operators want exclusive services and that fact that Scanbuy is touting not one, not three but TEN new wins is huge.
I personally might be a standards fan, but if a company can make money from these deals and shore up new clients on a roll – it’s just part of the early to market eco-system.
I did have a one-to-one with Jonathan but he was late and we missed each other –but I intend to get him on the phone shortly to find out more about these deals."
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