Replies to post #10299 on DealerAdvance Inc. (DLAD)

[investor911]

Let's not presume the content, if the PR is coming. We will know when it come and what all it brings to the table. This company has much to offer, beyond the headlines, which everybody is talking about.

[wiperblad1]

According to historical trends, this stock most likely will take a dip. I.E. Press release from July 22, 2004:


Humphries Marketing Group Signs Distribution Agreement with Stronghold Technologies, Inc.
From: Business Wire Date: July 22, 2004 More results for: Humphries Marketing Group | Copyright information COPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.

BASKING RIDGE, N.J. -- Stronghold Technologies, Inc. (OTC Bulletin Board:SGHT), the developer of DealerAdvance(TM), an enterprise software system using wireless and Internet technologies for the automotive retail industry, today announced that it had entered into a distribution agreement with Humphries Marketing Group, a marketing and advertising agency for auto retailers, headquartered in Dallas, TX. HMG will combine DealerAdvance(TM) with its innovative sales support processes and tools that are helping dealerships leverage their ad spending.

According to Steven Humphries, ...

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http://www.highbeam.com/doc/1G1-119597449.html

The share price after this took a dive from 15 cents on July 21, 2004 to 13 cents to July 22, 2004.

Only to recover with news of success:

[August 17, 2004]

Stronghold Technologies Reports Improved Second Quarter

BASKING RIDGE, N.J. --(Business Wire)-- Aug. 17, 2004 -- Stronghold Technologies, Inc. (OTC Bulletin Board: SGHT)

-- Revenue increased 11.7% from second quarter 2003

-- Gross profit increased 13% to 69.2% from second quarter 2003

-- Net loss cut in half from $934,000 in second quarter 2003 to $450,000

Stronghold Technologies, Inc. , the developer of DealerAdvance(TM), an enterprise software system using wireless technologies for the automotive retail industry, today announced results for the second quarter ended June 30, 2004.

Second Quarter Results

The Company reported second quarter revenue of $700,250 compared with revenue of $626,779 for the quarter ended June 30, 2003 for an improvement of 11.7%.

The Company generated $484,892 in gross profits from sales for the quarter ended June 30, 2004, which was an increase of $135,297 from the quarter ended June 30, 2003. The gross profit margin percentage increased from 55.8% in the quarter ended June 30, 2003 to 69.2% in the quarter ended June 30, 2004 for an improvement of 13.5%. This significant improvement in gross profit margin is primarily attributable to the following increases in efficiency:


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-- a reduction in the number of staff members required to implement new dealerships

-- a decrease in client data acquisition costs achieved through implementation of an interface developed by the Company

SHARE PRICE ON August 19, 2004: .13 cents to .20 cents on August 20, 2004

It seems to be a history repeat for tomorrow. Lets wait and see.