Sure it is. First, you can "parade" a bunch of murdered women and children around, have an interview with a torture victim, show some dead kurds (our involvement there notwithstanding), and that is easily part of the justification used for going to war with Iraq. We really care about these people. <ng>
But using the bodies of U.S. soldiers, respectful pictures from funerals, etc., to indicate their is a COST, a DOWNSIDE, and that deaths of our own should be weighed in these decisions, is something "to be ashamed of"?
Not all tactics used are classy. No one has the market cornered here on class.