If some of you really do own as many shares as you claim to on this board, then I can't believe you can't see the potential advertising value in buying and giving Oprah an urn for her dead pet - and just buying it yourselves. What's a pet urn cost, a thousand bucks?
That cost is nothing to someone who owns $20-$30k worth of ETIM shares (or more!) - that's just basic business economics 101 ...
Moderating a board costs you MUCH more money - in terms of the value of money-earning time lost - than buying Oprah an urn for her pet ;-)