Sarissa is not going to provide a $100 m line of credit to a loss generating Co with $300m cash still on their balance sheet .. EU countries don't allow DTC marketing ( correct if wrong ) and sales rep access is to MD's is usually limited .....so exactly what did you have in mind for an aggressive marketing program ...particularly one requiring $100m line of credit ?
If this last quarter with the depleted revenue base didn't significantly cut into cash, I think the run-out-of-cash worries are largely behind us. Now, we just need to show we are growing revenues every quarter. That would produce a real turnaround.
announcing that Sarissa has agreed to a 100 million "line of credit" to finance
Yes, let the parasite hedge fund manager use his full board of Sarissa employees to vote him into in a convertible senior debt position. THAT will work out well for all the retailers in the end... you're better off with a R/S.