What if you had 100 chips? Would you agree that “performance material” refers to some type of outdoor wear or athletic wear? Given that they touted the Pima cotton and DragonSilk blend so much, it seems that’s the direction this is headed. I don’t view streetwear as “performance material” so scratch Kings off the list but I’ll still save some chips for them as everything was supposed to go through the joint venture. That leaves Polartec, Allbirds, or some unknown. Given that Polartec was already at the front of the line, I’m putting a lot on Polartec. Dorton connection … put some on Allbirds. So here’s my betting chips on where the silk is going.
50 chips on Polartec
30 chips on Allbirds
10 chips on Spydasilk/Kings (deal renew)
10 chips on surprise
So big fat zero chips on Air Force, Army, medical supplier, Warwick Mills, SMI, et al, … for now. Once they establish one solid facility, they could easily set up others specifically targeted to each of these customers. But right now they are only making enough silk to supply one customer and one contract.
Assuming you have 100 chips, where are you putting your chips?