According to the PR, they sold everything, including the brand, and not the stock. Danskin will now be licensing their brand from Iconix, not the other way around. I'm not totally sure how the wholesale business will be run, because obviously Iconix is going to want to make money here, and will be selling wholesale too, so that will kind of make them Danskin's competitor??? Maybe Icon sees the possibilities with an inflow of money to the brand, and so bought the rights to it, but is continuing to let Danskin run the show as the main licensee??? Or maybe it's as it states below, "licensee to grow the Danskin department and sporting goods store business."???
"As part of the transaction, Danskin will enter into a license agreement with Iconix to continue to operate the Danskin(R) wholesale business, including its freestanding retail stores and its internet merchant site, Danskin.com."
"Iconix has also announced that, as of the closing, it will enter into a license agreement with the Seller, to continue to operate the Danskin® wholesale business including the freestanding retail stores. Carol Hochman, President and CEO of Danskin, and her team will continue as Iconix's licensee to grow the Danskin department and sporting goods store business."