When a CEO is a poor communicator, the stock generally trades at a discount to fair value. Conversely, a company whose CEO communicates well generally trades at a premium. When Missling puts discounted stock to LPC, shareholders get diluted more than they otherwise would. That excess dilution hurts shareholders by diluting their position more than it otherwise would be. So for shareholders, it actually does matter if the CEO communicates well, and shareholders should care deeply.