He’s a tycoon Shazir Mucklai, a 25-year old, Goldman Sachs alum, who took investment banking and private equity and coupled it with an act for public relations. Shazir first debuted his book on Amazon when he was 16 and went on to become the youngest writer for Forbes at 17 and has generated over 8 million unique views on publications he has written for. Mucklai now represents over 200 celebrities, brands, and media production houses and is an award-winning influencer, an activist investor, a former analyst at Goldman Sachs and is currently in law School while growing his public relations digital arbitrage firm.
Mucklai began writing seven years ago, landed his first client that same year, and published his first book six years ago. Mucklai has served thousands of clients, Drewhouse, Game of Thrones, Emmy award winning singer Halsey, and most notably Matrix 4 (currently in pre-production).
Mucklai says, "My biggest inspiration has been my father, Naushad Mucklai, who has always taught my siblings and myself to never give up, to create a meaningful impact wherever we go, and to move mountains for causes closest to us. "
Under the leadership of Shazir Mucklai, Imperium Group has grown to over 350 monthly accounts securing exclusive brand deals with the biggest outlets worldwide. In 2016, Imperium Group was the first public relations firm to have a shopify store and began web-based projects for its clients. By 2018, it had established the Mucklai Instagram and Digital Division with about half of its work being social media-related. It acquired technology magazine, Coin Digital Standard, in 2020. In 2019 it introduced the Business and Social Purpose division. It also introduced the Employee Engagement Connections Index, which helps users evaluate employee engagement through data collected in employee surveys, social media conversations, and feedback from human resources departments.
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