Replies to post #52839 on 22nd Century Group Inc (XXII)

[nonameface13]

Perception was the only problem from TPSAC.

These are great conclusions: Disclaimer content may effectively inform consumers about addiction risk of a new RNC cigarette MRTP, and further inform non-smokers about health risks. This element, however, had little effect on perceived health risks among smokers, among whom the Moonlight product name was associated with health risk misperceptions similar to the banned ‘light’ descriptor.

Scrap Moonlight name anyway, just call it VLN, with disclaimer.

I'm hopeful again.

GLTA