The fact that Danny ever had the Kardashians involved as celebrity spokespeople here speaks volumes about the man's vision. It's worth more than a wholesome chuckle.
As I recall Danny stopped working with them just prior to the kardashian debacle where they got sued on several fronts for the involvement with a debit/credit card company (that they later won) and a failed store launch in Vegas.
I feel like Danny helped us dodge a bullet there where residual bad press didn't fall in our lap.