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Sentinel

12/05/06 10:24 AM

#222029 RE: Mar-Key #222027

Mar-Key Spin it however you like. I see no real evidence that CC is doing much for GZFX. Have a lovely day.
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Sentinel

12/05/06 10:54 AM

#222049 RE: Mar-Key #222027

Mar-Key...I will try to be very clear here for you. My previous comments about CC's potential impact were well before full national roll-out was achieved, and potential results were truly anybody's guess. At that time, in those circumstances, I was very optimistic about the kind of boost CC would give us. But times change. Now that the total national rollout has been in effect, and the results of that rollout, in both print and physical forms has been so disappointing, it is my opinion that projecting the kinds of growth the 150K subscriber number implies just doesn't make sense. I don't care who is making it. I would have the same opinion if Wick, or simple or select few others were making it. It is my opinion that, based on present circumstantial evidence, first hand experience, and recent quarterly results, as reported to the SEC, the notion that the subscriber base stands at anything over 50K is extraordinarily far-fetched. Could I be wrong? Certainly. But the burden is on GZFX to prove me so. You are more optimistic than I, and welcome to your opinion. I simply believe it makes no sense to believe as you do in this case. No reflection on you personally. That's all.
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xanadu

12/05/06 11:04 AM

#222057 RE: Mar-Key #222027

Mar-Key, not addressed to me but my contention, WAG, is simply based on the time constraints. When I said 100k, we had 8 months before eoy. Now CC had less than 2 months until eoy. The advertising is fantastic and I believe we signed up a few thousand during the bus tour or as a result thereof. But, even is we were drawing 15-20k a month we don't have time before eoy to reach 100k. We could have if the CC push of only 3 subs per week for 8 months (about 64k) would have been combined with what we brought in for ourselves. That was a conservative guess then, within the time constraints, and exceeding 25k is a conservative guess now. 5 a week per store (4.3 weeks in a month), could give CC 26.5k by themselves but we find stores where employees still don't know what the product is when asked nor where to find it in the store. We can give 10,000 cards to Ice Age purchasers but what fraction will have a credit card and sit down and sign up?