LOL. Hardly a newbie. Nice try, and I know it's fairly standard for OTC, and some bigger board players, too, but the truth remains.
Look at revenues, look at operating expenses.
Do the math...it's simple.
Only way to keep Joe in bait and tackle, his paychecks flowing, and lights on his shack/co. HQ, might be more Convertible Notes, dilution, or some such other financing deal....which cannot be good for investors, er, bagholders/future bagholders.