Could be, LG does make a lot of high tech items for other companies (LCD displays for one) and they are starting to get some brand recognition, although they are certainly no Samsung.
If it is them, I wonder what is the music service connection. I wouldn't be surprised if Napster/Roxio weren't lining up similar cobranding or at least "certification" programs for other players as the more players that support the new service the better its chances of succeeding.
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