You forgot "rich" geriatric bourgeois market. lol In reality, that's a very lucrative niche market that would be a great market for CBD products imo. I'm seeing more and more former Cannabis users going to High CBD, Low THC products because they don't really want the psychoactive effects of THC, but really benefit from the medicinal CBD side. An older athlete as spokesperson for LVVV is a good fit imo.