Replies to post #6577 on Celsius Holdings Inc (CELH)

[NYKnuckleballer]

The latest estimate **before** DPS took their initial 3% position was $125M topline, negative $10M bottomline.

DPS didn't buy Bai all at once. They took an initial starter position, which is standard for the industry because of the Coke-VitaminWater debacle. When DPS took their equity position, that's when Bai got injected into Big Soda's distribution system, and that's when cash flow turned positive - not before.