The ending of the pp merely kept us out of the 4's, by establishing a 'sudden death' scenario. To get real value generation depends on news beyond the dearth we have experienced the past 12 months.
That is how important the next few weeks are to Ariad shareholders. If we get no pop out those news items, might as well sell it for what we can get. Holding out for more, thinking some BP is going to get more desperate than they are today, is not much of a strategy.