There's a lot of factors as to why Vfizz may or may not be successful. The biggest one is a saturated market. If The Herbal Collection is produced and placed in the limited states that are allowing these type products, that specific market isn't as saturated.
If The Herbaal Collection (i'll refer to it as THC) is moving forward with trademarks, testing and all that jazz it will be a step in the right direction. It probably still has a long way to go, but if Vanis can verify that it hasn't fallen off the radar and is actively being worked it may shift SOME $mine nay-sayers.
No matter what - no one will be happy. it's as simple as that. Vanis can start putting out some good PRs and make actual moves in the right direction and execute and people will still hinge upon the billboards, celebrity, VitaminCreamer, Coffeeboost etc etc.
Is what it is - we'll see what happens and how they approach it. I can't imagine them letting this split without having some sort of plan to mitigate the dreadful R/S drop. It'd be the only responsible thing to do if they are serious about keeping this company up and running.