I dont think you can think much of it at this point, if at all. Worldwide distribution is impossible at this point, because they dont have the production capacity to fill all those orders. If local franchises have options on which beverage to hold, then maybe some trendsetter owner will decide to include organic cola. Not sure how that will work with pepsi/coca cola. Im sure that if you sign a deal with them for all beverages, you wont be able to stock any others. Sign up coke = all coke products, minute maid, dasani water, etc. Whole spectrum is covered with those contracts. Rush doesnt have a lineup that diverse to be able to replace them. Lets not jump the gun here.
Unless someone does have some insider info on a localized deal, then I will be quite impressed. A licensing deal w/ a major brand like that would be killer. Do a % of profits, have one of the major guys re-image and sell ginseng rush, and we hit the jackpot. The key would be to license rush, not sell it out.
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