coachshot99 re seaCrest...
seaCrest's show is a huge marketing platform. if we are spending $ for it via shares, its worth it. our executives are shrewd marketing operators. brand identity, demographic targeting & speed to market are the bottomline tools a company has to execute in the beverage space.
w/ that in mind, look at what this company has quickly brought to the plate:
1. a unique eye appealing product in the growth sector of the beverage industry. water solely is too saturated. ditto energy drinks. yet the hybrid of that is not only growing, it has very few players. vitaminFizz is not only establishing name recognition, its doing it's created product differentiation.
2. the picked not only the largest city for their key demographic, but also THE city of brand marketing. its obvious they soon have plans for national roll-out.
3. lastly, they are attuning themselves to their demographic. millenials, don't operate like boomers. they are mobile, want disposable products, want hip & seek low calorie health products. the hybrid space (between solely water & energy) is the area they are gravitating to. this company has it & is marketing it w/ dead eye targeting.
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