The Gold Standard and all other CC issuing facilitators can only issues certificates for only 'verified' CC's. The CC's cannot be verified until the compost is produced. The company, along with a multitude of CC brokers, can sell validated CC's, which are CC's that are anticipated to be produced as the result of the validation process that the company just completed. There is risk to the buyer, which is why large discounts (50%) are required. Calculating the risk for the buyer is why the process is slower then if the compost were already produced and verified.
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