VitaCig, Inc. Reports Independent Test Results, Raises Price of VitaCig to $3 Each
BELLEVUE, WA--(June 10, 2014) – VitaCig, Inc. an mCig, Inc. (Stock Market Symbol: MCIG) Company, is pleased to provide results of the recently completed independent testing on its products. As previously announced in May, VitaCig implemented new production and chain of custody standards that included the independent testing of batches for the purpose of labeling each package with supplemental nutritional information, expiration dates, and traceable batch numbers.
In early May, VitaCig liquid batches were sent to an independent lab operated by Intertek Global, PLC. These batches were first tested for lead, arsenic, and any other potentially hazardous materials. Next, each batch was tested for vitamin and nutrient contents. Finally, the VitaCig and mCig stainless steel cylinders were also tested for hazardous materials or contaminants.
Results
On June 3, 2014, the company received the results of the independent testing: All VitaCig batches tested were cleared of any hazardous substances in accordance with international standards. VitaCig and mCig stainless steel cylinders were also cleared of hazardous materials. Vitamin and Phytonutrient contents were independently confirmed in the quantities that were intended in each batch.
The company is extremely satisfied with these results. mCig and VitaCig products already carry the coveted CE marking and are produced at RoHS certified facilities. With these results, the company is raising the bar yet again by attaching nutritional labeling in line with best industry practices for the nutritional supplements industry making the VitaCig - the only nicotine-free electronic cigarette (eCig) on the market with an independently tested nutritional label.
The company has already revised the Vitacig packaging to include these nutritional labels. To view the new nutritional label graphics for the VitaCig Relax, Refresh, and Energize visit: http://www.vitacig.org/discover/
Price Increase to $3 Each
On June 10, 2014, VitaCig prices will be raised to $3 each from $2 each as part of multiple retail distribution strategies being implemented that require a uniform retail MSRP for the product.
“We have decided to raise the price of VitaCig to $3. This decision was not driven by a rise in costs. In fact, the entire price increase will translate into additional profit for sales generated via our online store. This decision is driven by our recently implemented retail distribution strategy which relies on fixed embedded margins for each segment of the distribution channel. For VitaCig to succeed in retail storefronts, its cost to a consumer at point of sale must be comparable to that of a consumer purchasing direct from the company. “
“We are very excited about the future of VitaCig, a product that has achieved growth at a more rapid pace than our game-changing mCig device. The mCig was purpose built for repeat use while the VitaCig is disposable leading to a higher percentage of repeat customers. In just 55 days of sales, 15% of all VitaCig customers have already re-ordered. Coupled with the nutritional labeling announced today, potential distributors can feel confident that this product has economic potential, chain of custody standards, and accountability of ingredients. “ Said Paul Rosenberg, CEO of mCig, Inc.
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