The agreements are unique and specific. If there were specific agreements for the use of Tiger Woods in a commercial, via social media or otherwise, it would be unlikely they would reserve it for use as a last resort.
A Tiger Woods commercial is a MacuLeap and is NOT specified in the document you cite. It is merely hope as usual. Innuendo is a means to deceive and is frankly despicable as a stock promotion attempt.
Was this a PR from the Company? Zoe's last name is mentioned twice here and it is spelled incorrectly both times. Anybody remember a book titled "The Gang That Couldn't Shoot Straight"? It always surprises me how incompetent people get jobs, yet, like a bad penny, Brain-dead Tugly keeps turning up.