Replies to post #62516 on NeoMedia Technologies, Inc (NEOM)

[sonofgodzilla]

OT: banks - The Apprentice

As mentioned, I would expect nothing else from a professional and tri-athlete such as Mr. Scott Schaffer (PP)...He is a priceless educator of the mobile marketing masses and a mobile Marketing Industry Icon imho....and as such, he is bound like we all are to make a few miss-judgments here and there, he is after all human...err ahh, is he????lol ....but his overall positive contributions towards educating and creating awareness for the industry and to us peasants trying to understand it better, far outweigh a few glitches along the way, lol

And again, hats off to Mr. Bray for "stepping up to the plate" and nipping it in the bud...W e had a hunch HC was on top of their game...

As I tried to convey in post 62460, it is an uphill battle and many challenges lye ahead for those attempting to "stake their boundaries" in this nascent industry as PP suggested...and even as even Mr. Copus went so far as to suggest in the recent Naple News Article when he said “We are looking for partners that will help educate the market and adopt the technology themselves as part of their own marketing,” Copus said. “I have spent 15 years in the mobile marketing industry, and the launch of PaperClick is a challenge I haven’t encountered in my career. What I hope happens is adoption across a range of different groups and demographics.”...

...and The Psychology of Sales and Marketing will play a HUGE role in its development...just for example, as far as looking at "the entirety of the work process behind a Mobile Marketing shortcode campaign", identifying all parties involved, the touch points along the way, and the roles all the parties should play in the entire execution of a Mobile Marketing campaign...and sharing that with everyone involved, IS A CRITICAL COMPONENT AND "ART FORM like" skill set critical TO KEEP IN MIND AT ALL TIMES WHEN PRESENTING, FOLLOWING UP AND EXECUTING, etc...jmho...

...that would be the responsibility of whomever is promoting the campaign...the "agents" "Project teams" for the campaign if you will, here, Mr. Bray would be the coordinator (but his hands were tied), at Neom, a BDM or Rick S/Martin Copus type if there were others being scheduled, etc, at Gillette, The "brand Manager", at the Apprentice, "Mark Burnett/production team" and all the "technical" types behind the scnenes whom in essence are the silent "project campaign "champions" if you will that can make or break things if the technical ends don't flow smoothly...just for but one example..

...and in an industry that is in its nascent stages, this is where the need and skill sets to multi-task and focus relentlessly on the details as well as big picture comes in...the "education part and less sexy part of a sales/marketing call" if you will (this is no differeent that a CPG product launch into a Wal-Mart or Safway, Kroger imho....same type of Work process mentalities invoved.......too many execs and higher ups from all sides don't have the time to focus on what's going on in "the trenches" because they are at the 38,000 foot level giving delegating and focusing on the "bigger things" (especially in TV and Media production Studios, you ever hang out on a set and help with one of those reality shows/sitcoms, whatever or help shoot a commercial????, it s a trip, throw a camera in front of a person and everyone on the set changes their personality, lol)

...anyway, point being is that most of the time there is a trade-off and the trade-off is the detail gets lost and if you do not have passionate types like Mr. Bray in the trenches trying to relentlessly focus as the gatekeeper in the work process to keep everything running smoothly (kind of like the moderatorss do here, in i-hub land, lol), it's like playing that school game telephone, the entire message and rules to execute get lost from the top down if there isn't a Mr. bray type that coordinates and has that "CREATIVE CONTROL" and "HAMMER" to execute all along the way from beginning to end wiht this type of Nascent Mobile Marketing Campaign, something like that......not that this is bad, but this new type of nascent industry that is evolving, here a Mobile Marketing Campaign, needs a lot of "massaging" in the trenches by the "foot soldiers" to be sure it gets executed properly...imho...


...anyway, PP said it bluntly, and I am sure Mr. Bray said the same and thought it but his hands were tied, how friggin difficult would it have been to Run a little banner at the bottom “Text the word FUSION to 36617” to win a free Fusion.
Then have had Donald or Mark Burnett in the next segment cut in an explain in a very brief way how to send a text message on a cell phone. Why? Make it so easy for people to send a text the next time. You will also be leaving your shortcode on the phone for the next campaign. It will also be your platform for future advertising campaigns...I know if the old Brand Manager from Millstone was at Gillette running this campaign, he wouldn't have dropped the ball imho, lol...easier said then done and we are all playing "monday morning quarterback" here, so take it all wiht a grain of salt, Hip Cricket is on top of there game, and so is Neom, if they weren't Neom would have never signed an LOI with HC in the first place imho!...eom

[Zacked]

That's better, but I lost more respect for pp. He should not put into writing before he knows what he is talking about. He is out of touch and should be cutting edge. Too bad.

[DannyJoe]

Gillette didn't know what they didn't know about moblile marketing. That fact, and the coming acquisition by P&G made everyone unwilling to stick their necks out.

Someone could have given their career a big boost if they had taken a chance, but big business doesn't always reward that behavior.

Huge oppourtunity was allowed to slip away. Their loss.

They'll catch up now that P&G owns them.
Good try Hip Cricket.

DannyJoe