It's a very common practice especially among CEO's in California since taxes are so crazy there. Ed is a smart man and would do nothing to harm his company and his vision. Ed is going about this the right way for both himself and his company and shareholders.
It's hard to trust in a ceo. Ed is going to be selling shares and for what reason? Who knows? I don't really care. After seeing this though it makes me feel even stronger that he will retire more shares along the way, maybe sooner than later. Sometimes you just have to look at things as they will be down the road instead of today. Ed is doing everything he said although he did state he wouldn't give away shares for nothing and had no plans to sell any. So many things to filter through here but in the end I'm nervous but my gut tells me this will be huge down the road. Good luck to all that have the cojones to hold through the ups and downs.
Saw earlier his salary is $57,000. He wont tank the stock and sell large chunks. He will(IMHO) use money to expand workforce and use for overhead Why don't we just ask Ed?
I was using the tax arguement against him reinvesting the money into the company.
But if its for personal use then you are certainly right about the benefit of the long term gain being less than reguar income, assuming he is not over 400k in income, else he will get wacked with a larger tax for 2014.