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NXES Positioned to Power through 2014 with Solid Footing in Lead Generation Sector
Nexus Enterprise Solutions operates as an intermediary between lead providers and the leading national brands that purchase the data. The company kicked off year 2014 with a strong letter from company CEO James Bayardelle, who detailed Nexus’ evolution into a competitive player in the lead generation marketplace.
NexChange Marketplace(SM) is the company’s platform designed to provide quality leads and address the early challenges of the lucrative, highly competitive lead generation industry.
“As the lead generation industry matured, intermediaries were needed to police and verify the exchange of data between lead sellers and buyers. Data quality across the industry had dropped as unqualified lead providers sold marginal and even fraudulent data and there were few mechanisms in place to validate this information for the lead buyers. National carriers in industry verticals like auto insurance put their foot down and today sellers must broker their lead data through intermediaries such as Nexus to transact lead sales to the biggest clients,” Bayardelle explained.
Nexus continues to grow its client list of auto insurance carriers, providing them with high-quality lead data. With success in this arena, Nexus is also moving into the life insurance sector as part of its expansion plans for 2014.
“Our confidence in our ability to continue producing a significant annual growth rate over the next several years is founded on more than having a superior marketplace solution in the lead generation space. It is also based on our capacity to spot untapped opportunities for lead generation others have yet to identify and our ability to rapidly move into those areas,” Bayardelle stated.
With forward-thinking management that is highly knowledgeable about the history and future of lead generation, Nexus is moving forward into new verticals. Backed by a beefed up personnel and sales force that are ready to grow the company’s branding, and a growing direct media buying campaign, Nexus is increasing and improving its internally generated leads.
As of the third quarter of 2013, Nexus is cash-flow positive with steady revenue growth.
“Offsetting expenses that presently appear as liabilities on our balance sheets are expected to continue improving in upcoming quarters as numerous items such as our final acquisition payments come off the books. With these expected line item improvements and continued revenue growth, we have reasonable expectations this will translate quite positively to our earnings per share in 2014,” Bayardelle.
Propelled by an insightful, strong management team and a powerful business plan, Nexus is positioned for considerable growth in 2014.
For more information about the company visit www.nexusenterprisesolutions.com
