All American Pet Company Inc (AAPT)

[doesitreallymatter]

Sorry to hear your experience with AAPT hasn't been better. It may be of some consolation to know that you aren't the only who thinks the way you do. Over the last several months there have been self-admitted longs who got tired of the way B&L operate and sold all of their shares.

For some, there is an allure to AAPT because it actually has products in the largest retailer in the world. A good lesson to be learned here is that products don't sell themselves. It takes long and hard work to build a brand and market, market, market. That's the difference sales and SALES.