Followers | 145 |
Posts | 27556 |
Boards Moderated | 3 |
Alias Born | 02/07/2004 |
Tuesday, January 14, 2014 10:31:29 AM
Tuesday 14 January 2014
Digimarc Sets New Guinness World Record at NRF 2014 for Fastest Retail Checkout
Digimarc(R) Barcode Delivers Lightning-Fast Checkout Time of 51.91 Seconds -- an Unprecedented 58 Items-per-Minute Pace
BEAVERTON, OR and NEW YORK, NY--(Marketwired - Jan 14, 2014) - NRF Booth #132 -- Digimarc Corporation (NASDAQ: DMRC) today announced it has set a new Guinness World Record for fastest time to scan and bag 50 items at National Retail Federation's Annual Convention & EXPO (Retail's BIG Show) 2014. With a Guinness World Record adjudicator present, company representatives scanned and bagged 50 items featuring the newly released Digimarc® Barcode in 51.91 seconds -- bettering the previous record of 75 seconds. The items were scanned using a Datalogic Magellan™ 9800i multi-plane imaging scanner and an HP rp5800 POS system.
Attendees of the show witnessed the record-setting event at the Digimarc Booth #132 yesterday, Monday, January 13 at 3 PM ET. The record was set by Digimarc's Ed Knudson, Executive Vice President, Sales and Marketing, and Sean Calhoon, Senior Director, Product Management, neither of whom have any professional checking or bagging experience. Adhering to Guinness' guidelines, the team switched scanning and bagging duties after 25 items, placed exactly 10 items in each bag and included the 2014 Guinness Book of World Records itself as the last item scanned. All 50 items appeared correctly on the printed receipt, stopping the clock to establish a game-changing pace of 58 items-per-minute.
"It's amazing how fast you can scan when you don't have to hunt for the UPC code," said Knudson. "This is a great accomplishment for the entire Digimarc team, but what we're most excited about is bringing the Digimarc Barcode to retailers and brands. It's not only going to dramatically speed checkout, which increases customer satisfaction and improves margins for retailers, it will also enable deeper engagement with today's mobile-enabled shoppers."
In a typical retail environment, professional checkers will be able to leisurely scan packages at rates exceeding 36 items per minute, compared to the industry average of 24 items per minute when scanning traditional UPC codes. The Digimarc Barcode is invisibly distributed over the entire surface of the package, eliminating the need for clerks, as well as shoppers using self-checkout, to find and position the barcode toward the reader. The Digimarc Barcode requires no special inks, printing processes or modifications to today's POS systems. Learn more about this breakthrough in retailing technology at www.digimarc.com/retail.
Recent DMRC News
- Digimarc Sets First Quarter 2024 Conference Call for Thursday, May 2 • Business Wire • 04/18/2024 08:05:00 PM
- Digimarc and DataTrails Partner to Solve the Industry’s Biggest Content Protection Challenge with Advanced Digital Watermarks and Cryptography • Business Wire • 04/10/2024 12:00:00 PM
- Digimarc Appoints Accomplished B2B SaaS Legal Executive George Karamanos as Chief Legal Officer • Business Wire • 04/04/2024 12:00:00 PM
- Digimarc Powers New Consumer Engagement Capabilities and Insights • Business Wire • 03/12/2024 12:00:00 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 02/28/2024 09:05:14 PM
- Digimarc Reports Fourth Quarter and Fiscal Year 2023 Financial Results • Business Wire • 02/28/2024 09:05:00 PM
- Digimarc Announces Share Sale to Altai Capital Led Investor Group • Business Wire • 02/28/2024 09:05:00 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 02/26/2024 02:06:02 PM
- Form 424B5 - Prospectus [Rule 424(b)(5)] • Edgar (US Regulatory) • 02/26/2024 02:03:12 PM
- Digimarc accélère le rythme de la lutte mondiale contre la pollution plastique • Business Wire • 02/22/2024 08:34:00 PM
- Digimarc beschleunigt den weltweiten Kampf gegen Plastikmüll • Business Wire • 02/22/2024 08:34:00 PM
- Digimarc Accelerates the Global Fight Against Plastic Pollution • Business Wire • 02/22/2024 01:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 02/20/2024 08:31:17 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 02/20/2024 08:29:38 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 02/20/2024 08:28:02 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 02/20/2024 08:26:39 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 02/20/2024 08:25:07 PM
- Digimarc Collaborates with GS1 to Advance GS1 Digital Link • Business Wire • 02/20/2024 01:00:00 PM
- Digimarc Sets Fourth Quarter 2023 Conference Call for Wednesday, February 28 • Business Wire • 02/14/2024 09:05:00 PM
- Form SC 13G/A - Statement of acquisition of beneficial ownership by individuals: [Amend] • Edgar (US Regulatory) • 02/14/2024 02:18:35 PM
- Digimarc Joins New NIST AI Safety Institute Consortium Dedicated to AI Safety • Business Wire • 02/08/2024 03:15:00 PM
- Digimarc Releases Next-Generation Digital Watermarks • Business Wire • 02/07/2024 01:00:00 PM
- Form 3 - Initial statement of beneficial ownership of securities • Edgar (US Regulatory) • 01/09/2024 11:06:46 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 01/09/2024 11:05:03 PM
- Digimarc Adds ServiceNow Chief Marketing Officer and Forbes Entrepreneurial CMO 50 Leader, Michael Park, to its Board of Directors • Business Wire • 01/09/2024 01:00:00 PM
Axis Technologies Group and Carbonis Forge Ahead with New Digital Carbon Credit Technology • AXTG • Apr 24, 2024 3:00 AM
North Bay Resources Announces Successful Equipment Test at Bishop Gold Mill, Inyo County, California • NBRI • Apr 23, 2024 9:41 AM
Epazz, Inc.: CryObo, Inc. solar Bitcoin operations will issue tokens • EPAZ • Apr 23, 2024 9:20 AM
Avant Technologies Launches Advanced AI Supercomputing Network and Expansive Data Solutions • AVAI • Apr 23, 2024 8:00 AM
BestGrowthStocks.com Issues Comprehensive Analysis of Triller Merger with AGBA Group Holding Limited • AGBA • Apr 22, 2024 1:00 PM
Cannabix Technologies to Present Marijuana Breathalyzer Technology at International Association for Chemical Testing (IACT) Conference in California • BLO • Apr 22, 2024 8:49 AM