SHRN & NEOM: This info, although old news now, explains how NEOM and SHRN are connected. SHRN signed a licensing agreement for NeoMedia's patented PaperClick family of mobile marketing products to be used with Shelron's ActivShopper comparison shopping toolbar of it's Mobile Edition for cell phones and PDA's.
Shelron's ActivShopper (www.activshopper.com) is a free software download designed to automatically scan, locate and compare prices for items a consumer selects at an e-commerce site. Once an item is selected, ActivShopper finds the lowest online prices for that item, saving the consumer money. The ActivShopper browser sits under the toolbar, letting the consumer search the Internet without interfering.
Shelron was to purchase a license to use the patented PaperClick technology in conjunction with ActivShopper on cell phones and PDA's, and the words "Powered by PaperClick will be displayed to users of ActivShopper, along with the company's own logos and trademarks.
Shelron Group Founder and CEO Eliron Sharon said that, "mobile marketing and comparison shopping go hand-in-hand, benefitting both the aggressive marketer and consumer." "By working with NeoMedia to enable our new ActivShopper Mobile Edition with PaperClick, we will be providing our customers with the most modern and efficient link available to the price comparison information they want, when and where they want it," Mr. Yaron said.
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