Arena Pharmaceuticals, Inc. (ARNA)

[centurycom]

Puts and Calls

What struck me more than the ratio was the very low Put volume.
Of course that helped to make the difference more noticeable.
I don't believe in options in a volatile stock because you get
an all or nothing, you are either right for that period of time,
or you get nothing, over and done with. Week after week Call option players have been suckered in for the past year. Puts have been
right on the vast majority of that time. So that being said, why
hardly any action this week? That is what I find interesting, There
seems to be an uncertainty. I think that uncertainty is the beginning of the DTC Ad campaign. Which this is an example of:

October RedBook magazine full page AD:

http://twitpic.com/desi2z

Plus there may be some fear as to what the Conference call will reveal.