Sad....if you cannot connect the DOTS.....The company wanted to get the PPS up for "convertibles" and the O/S was MAXED OUT probably last Friday and now the "Truth" is OUT that Premier Brand no longer is the BRAND MANAGER.
The MMs probably knew this all along which is why we had some weird trading over the last 4 weeks.
It was a "set up" and lots of Naive traders got "sucked into" the HYPE and invested a lot hoping to become millionaires and now may end up losing all their investment.
Warren Buffett was 100% CORRECT- Mr. Market is ALWAYS RIGHT