As much as I love th volatility, I am making $$ here, this is a short lived experiment ...Rodman just another "name only" celebrity with an aficionado for N korea putting his name on a brand like a lohan ...the brand concept & name "Bad Boy" is 2stars out of 5, and vodka quality? well lets just say it will appeal to a narrow consumer segment ...like beverages the shelves are overstocked with competition ...so if you want to run with the hype and not the actual business realities, fine & good...but take profits
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