Price usually does a great job all on its own, especially if there is value!! Isn't it natural for the buyer to want to comparison shop? What am I getting for my money? & in the case of the Nuvola clearly NTEK's product is SUPERIOR with MORE features, flexibility, convenience & therefore is way more attractive a BUY!! (It IS a BEST BUY!!!)
It can DOWNLOAD & STREAM 4K (despite the social features, 10 Games, 3D cap, motion detecting remote with qwerty "keyboard", 10 4K films, channels bundled & with the UHD subscription...)....
Just like Seiki...they have been competing on price for years & doing VERY WELL at it....
Still, I'm with you BIG, it will be interesting to see how 4K shapes up for NTEK,...but they have ONE HELL OF A START!!!!
So far I don't see ANY DEVICE that EVER REMOTELY COMPARES!!!!