press release
July 2, 2013, 3:20 p.m. EDT
Greyson International Inc. Builds Talent Pool in Preparation for Resolving Patent Cliff Panic
COCONUT CREEK, Fla., Jul 02, 2013 (BUSINESS WIRE) -- Greyson International Inc. (otc pink sheets:GYSN), developer of an innovative patented topical delivery technology targeting the multi-billion dollar cosmetics and OTC pharmaceutical industries, today announced that it recruited Tia Castle for the position of Brand Manager and Beauty Spokes Person for Greyson Skincare with Trilexon(R) technology.
"Tia brings more than 15 years' experience in both pharmaceutical sales and marketing with drug giant Johnson & Johnson (J&J). She is also an established on-air TV and film personality," said Harvey Tauman, CEO of Greyson Inc. Ms. Castle's immediate role will be to manage the launch of Greyson Skincare on shopping networks, targeted for later this year, and appear as the on-air spokesperson. "I am excited to come on board full time, as I believe in Greyson's ability to become a worldwide leader in skincare and pharmaceuticals. The potential to help companies stave off and recover from the 'patent cliff' is an enormous opportunity that needs immediate implementation," said Tia Castle.
The "patent cliff" is a big pharma company problem whereby brand name drugs that have delivered steady sales and profits are losing their patent protection. Greyson's next news release will be detailing how their Trilexon(R) delivery system will give hope to the industry regarding the potential $90 billion loss.
Greyson International's revolutionary patented Trilexon(R) delivery system allows the finest ingredients to be released topically over an extended period of time, while maintaining the skin's natural intracellular barrier to promote natural moisture and lipid levels, providing a comfortable and durable experience that's unlike anything else in the market.
