Kiplinger is a Washington, D.C. based publisher of business forecasts and personal finance advice, available in print, online, audio, video and software products. The other articles you are referring to were targeted to the medical community, where as the Kiplinger article will be targeted to those seeking "personal finance advice", so imo this has much more potential to raise awareness to the business community. The previous articles will just serve as a solid framework work for new investors when doing their DD. GL!!