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DCIN Embraces the Digital Revolution

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MissionIR Member Level  Wednesday, 06/12/13 11:11:52 AM
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DCIN Embraces the Digital Revolution

It may be a challenge to think of movie theaters as being more than simply a place to watch movies, but the digital revolution has changed the scope of what a movie theater can be. Digital technology has replaced the cumbersome and expensive traditional process of film distribution, while opening up a world of possibilities for digital based entertainment, and Digital Cinema Destinations views itself as leading the drive.

The old approach to film distribution, a process that some smaller theater operations still follow, required the duplication and shipping out of 70 pound cans of film, to be transported to theaters all over the country for simultaneous release. Copying and distribution costs for a single film could run up to $1 million. All that has changed with digital conversion. Movies consist of pictures and sound, basically just volumes of data, and digital technology now allows the quick electronic copying and safe transmission of this data via satellite or simple hard drive to worldwide theaters, greatly reducing the cost. In addition, the digital projection system ensures high-resolution images regardless of how many times a movie is shown.

But perhaps the biggest change is that digital technology allows virtually any type of digital information, including transmissions from live performances, to be shown and enjoyed. Digital Cinema Destinations is dedicated to transforming movie theaters into digital entertainment centers, combining the full promise of digital technology with engaging, dynamic content that transcends traditional movies. Viewers will now enjoy live sports events, concerts, conferences, operas, video games, auctions, and fashion shows, as well as the very best of first-run movies.

For more information on Digital Cinema Destinations, visit www.DigiplexDest.com


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