Sonic Foundry Launches Mediasite in Japan http://biz.yahoo.com/prnews/050517/latu020.html?.v=11
Tuesday May 17, 6:11 am ET
Company's Family of Popular Rich Media Recorders Receives Enthusiastic Response in One of the Industry's Fastest Growing Technology Markets
MADISON, Wis., May 17 /PRNewswire-FirstCall/ -- Sonic Foundry® Inc. (Nasdaq: SOFO - News), a leader in automated rich media solutions, today announced its launch into Pac-Asia by unveiling the first internationalized version of its award-winning Mediasite(TM) line of rich media systems. Developed specifically for the Japanese market, the launch follows a successful eight-month market evaluation in which Sonic Foundry and its master distributor in Japan, Mediasite KK, received enthusiastic interest from Japanese universities, corporations and other organizations looking to leverage the power of rich media communications. To date, more than 50 Mediasite units have been sold in Japan and both companies expect to quickly expand the channel and customer base as the business plan is put into action.
Sonic Foundry and Mediasite KK's jointly developed offerings will be marketed as "Mediasite Live" to clearly distinguish them from the North American versions of the product family. The Mediasite Live line of products mirrors the same functionality as its original North American counterpart, but, is customized with Japanese language, preferences and accessories.
As Mediasite's popularity has increased, Sonic Foundry began extending its reach beyond North America to other parts of the globe. Its focus on Japan is due to the fast-paced growth of the overall Asia Pacific demand for rich content over broadband networks, the rapid adoption of distance learning within its higher education community and its natural affinity to visual and graphical content. The move is part of Sonic Foundry's overall growth strategy to continue building momentum not only through deepening its presence within its existing customer base but expanding to new markets as well.
"Japan represents a substantial and exciting market for rich media solutions. Together with our well-established partner, we can seize an opportunity that promises significant innovation and long-term growth," said James Dias, senior vice president, marketing, business acceleration for Sonic Foundry. "We are executing this same market development approach for gaining a stronghold in other worldwide markets."
In the three years since it was first introduced, Mediasite has set the standard as the premier automated rich media system in the industry for the capture, management and delivery of presentations and meetings for live or on-demand viewing. With Mediasite, every aspect of a presentation is recorded transparently in real-time, is ready for distribution instantly and can be accessed immediately over a browser. To date, more than 269 organizations in education, business, health and engineering in North America use Mediasite for a variety of applications, including Web-based distance education, corporate communications and online training.
In just six months, Mediasite KK has signed several significant customers in Japan in a variety of markets using Mediasite in a variety of applications. They include:
* Meisei University -- dedicated to training practical and international
students, the higher ed institution is broadcasting live lectures from
its Tokyo to Okinawa campus.
* Senshu University -- one of Japan's leading universities for social
science, Mediasite is being used for capturing video conferencing
between rooms across their several campuses.
* Deloitte Touche Tohmatsu -- one of the four biggest accounting firms
in Japan, it is recording and publishing their payment management
* Kao -- one of the leading consumer chemistry and cosmetic companies in
the Far East, Kao is using Mediasite for training and internal
* SRA -- one of the leading system integration companies in Japan, it is
using Mediasite for internal training and external seminars.
"It is with great excitement and honor that we embark on this partnership with Sonic Foundry," said Yoichi Ozasa, director, Mediasite KK. "After many months of due diligence, research and market feedback, we are confident that this is the right technology to meet a broad range of applications for the rich media market here in Pacific Asia. We look forward to making Mediasite Live as successful here as it already has become in North America."
Mediasite Live is available for immediate delivery in Japan.
About Sonic Foundry®, Inc.
Founded in 1991, Sonic Foundry (Nasdaq: SOFO - News) is a provider of automated rich media communications technology for the enterprise. The company's high-performance rich media presentation systems are trusted by Fortune 500 companies, education institutions and government agencies for a variety of critical communication needs. Sonic Foundry is based in Madison, Wis. For more information about Sonic Foundry, visit the company's Web site at www.sonicfoundry.com