The AO flyers used to say "one per family per session" that's why we would get multiple visits from the same family. The policy used to state we could give them more than one in a session if a customer complained, but we were supposed to tell them "one last time." The current flyer says "one per family through May 15..." It is 1 person for 9.99 but it does say a fee for additional subjects. The fee is a flat rate of $5, not per person. They can choose to upgrade to an enhanced pose for $20 (it used to be $30). We are supposed to offer it as an upsell. The flyer also says PLUS a free 10x13. There is no mention of a free 10x13 only, so the 10x13 is free with purchase.
As to the Smiles club, your rules are listed on the table tent your supposed to have on your sales table. Watch out for the word any on it though. I explain the Smiles as this, "this is your DISCOUNT card, you get 10% off, a free enhanced sheet, and your 5 favorites sent to your phone email, with the purchase of a collection (I point to the 10x10) you get one of these unframed and unmounted." I don't promote the free framed one, because of the company's current situation. Using the word discount, implies with purchase, so you don't "it's free!" train them.
AI
