The NY Times, article in the Sunday before last, explains why smaller and focused Social Networks will eat Facebooks lunch, little by little.
Facebook has so many members (on paper) because it is like The Bates Hotel, you can check in but you cant check out. Try to "un-join", yet those people who are totally disgusted with it cannot withdraw without major work. The actual head count of true users and actual usage is well overblown because it is:
1. Not intuitive and difficult to navigate
2. Chaotic
3. Disorganized
4. Intrusive
5. and generally a mess for business or individuals to really communicate succinctly with others without the intrusion of the whole world.
It is over-hyped and over-reported in terms of usage.
The article concludes, the next best thing in Social Networks will be focused and smaller groups, (business and business exchange, with verified information (not a makeyourself over like Linkin)) which cannot be intruded upon. You are invited.
BIZZ fits the category, its going to be a matter of the Front end being effective and the back end supportive. We will see who they attract with the launch.
