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Press Release Source: Mobile Assets Corporation
Mobile Assets "M-Traffic" data aggregation appliance seen as a major contributor to revenue
Monday August 22, 4:00 pm ET
TORONTO, Aug. 22 /PRNewswire-FirstCall/ - Mobile Assets Corp. (MBAP: OTCPK) announced today that it is producing final specifications of "AT A GLANCE" for their first broadcast partner. At A Glance is an appliance designed to efficiently and effectively distill sources of information for broadcast traffic reporters into a digital database. The broadcasters use the digital output for the primary purpose of preparing on air material. M-Traffic will be responsible for resale of this data to third parties that will generate a steady stream of revenue for Mobile Assets and our Broadcast Partners.
Wireless Users Want Local Content
Local content tops the list of wireless services desired by most wireless users. Users also want to watch TV show clips, and sports programming. Wireless users say they want services such as driving directions, restaurant reservations, and weather and traffic text alerts. Research indicates customers interested in these features are among the highest-value wireless customers. Currently, only few wireless customers have any kind of local service.
Richard Pudwell, VP Sales of Mobile Assets, stated, "Traffic information has been identified by many as a 'Killer App' for mobile devices. M-Traffic operates in the area that will serve the informational needs of those who want to develop this major revenue generating application. There are a lot of products in development that depend on hardware development, or infrastructure development. At A Glance's contribution is in providing usable data for application developers, now. And we do so while meeting the operational needs of a mature industry - broadcasting."
AT A GLANCE will be offering its studio solutions to major broadcasters in traffic heavy marketers in North America and around the world. Mobile Assets President and CEO Peter Zmudzki remarked, "We've found an interesting niche in the industry and have developed an expertise that we feel will make Mobile Assets a major player in this developing market."
